UK wholesale, distribution & brand development

The trade partner behind growing ecommerce brands.

Starla Group gives online sellers access to branded stock without distributor minimum orders, takes manufacturers' products to market across the UK, Europe and the US, and builds products from first sample to live listing.

Talk to us See our work
UK registered company VAT & EORI registered GS1 UK member
Starla hard drive with its yellow LED glowing Starla hard driveOwn brand · Storage Parent using the Splashery bath kneeler set SplasheryClient brand · Baby Starla Cup tumbler with its box, straw and lids Starla CupOwn brand · Drinkware
50+
trade accountswith distributors and wholesalers across 7 sectors

What we do

Three ways to work with Starla.

We started as an Amazon seller. Today we use what we built – supplier accounts, marketplace know-how and product experience – for other sellers and brands.

For sellers

Branded stock without the MOQs

Buy through our trade accounts in the quantities you actually need, with proper UK VAT invoices.

  • 50+ distributor and wholesale accounts
  • No account applications or first-order minimums
  • Quotes from your ASIN or EAN list

For new and growing Amazon and online sellers

How it works →
For brands

Distribution and route to market

We become your distribution partner and sell through the channels we already run.

  • Amazon UK, EU and US marketplaces, eBay
  • Our network of reseller customers
  • Channel, pricing and launch strategy

For manufacturers and brand owners selling in the UK, Europe and the US

Distribution services →
For founders

Product and brand development

From supplier sourcing and samples to packaging, listing creative and launch.

  • Factory sourcing and sampling
  • Packaging, Amazon images and A+ content
  • Brand Store, website and launch plan

For founders and companies building their own brand

Development services →

The Starla trade network

50+

Trade accounts with distributors and wholesalers, across 7 sectors.

Opening a trade account takes a VAT history, trade references and often a minimum first order. Many distributors won't take on a new marketplace seller at all. We already hold the accounts, and we buy through them for you.

How buying through Starla works
Accounts by sector51 confirmed
IT & electronics19
Pet & aquatic9
Food & grocery5
Toys, games & craft5
General merchandise & outdoor5
Health, beauty & household4
Sports nutrition4
TD SYNNEXIngram MicroArrow ElectronicsWestcoastConvergeCMS DistributionTrilancoSu-Bridge Pet SuppliesCopdock MillVital PetVasca Aquarium SupplyPricecheckPrometeusMuscle FinesseKeHEAlliance EntertainmentNDA ToysFarris Brothers

Starla Group holds trade accounts with these companies as a customer. Names are shown for information only and do not imply endorsement or partnership. Availability of any brand depends on each supplier's own terms.

Case studies

Products we built, brands we took to market.

All case studies
Starla hard drives in four LED colours
Own brandProduct development

Starla portable hard drive

A USB 3.0 external drive we specified, sourced and launched under our own name, with a two-year warranty from Starla Group.
Starla Cup 1.2 litre tumbler with its box, straw and lids
Own brandAmazon.de

Starla Cup

A 1.2 litre insulated tumbler, from product spec and packaging to a live listing on Amazon Germany.
Splashery baby bath kneeler set in its gift box
Client brandEnd-to-end build

Splashery

We worked with the founder on everything from the 5-in-1 set and packaging to Amazon creative, A+ content and the Brand Store.

Premium supplements
→ retail

ClientRoute to market

Premium supplements producer

Route-to-market advice for a high-end supplements maker moving beyond direct sales into marketplaces and retail.

Our story

From Amazon seller to trade partner.

2021–22

Selling on our own account

Starla Group was set up in London and started selling on Amazon and eBay across the UK, Europe and the US, opening accounts with distributors and wholesalers in electronics, pet, food, toys and more.

2022–24

Building our own brands

We developed products under the Starla name – a portable hard drive and the Starla Cup – handling suppliers, packaging, creative and launch ourselves.

Today

Working for other sellers and brands

We now focus on supplying other online sellers, distributing for manufacturers, and helping founders build brands.

Tell us what you sell, or what you want to sell.

Send us a list of products, a brand you want to distribute, or a product idea. We reply within one working day.

Start a conversation